The Indian Premier League (IPL) has long been a magnet for cricket aficionados and sports enthusiast
stanley2025-06-02T13:59:33+08:00Introduction: A Digital Shift in IPL Fandom The Indian Premier League (IPL) has long been a magnet for cricket aficionados and sports enthusiasts worldwide. As one of the most followed cricket leagues globally, IPL's success is not solely dependent on on-field performances; it increasingly hinges on innovative digital engagement strategies that deepen fan involvement. In

